Today, March 31st 2017, is the one year anniversary of me and hundreds of thousands of people making a reservation and putting down a $1,000 deposit on a Tesla Model 3. I remember it like yesterday. Here’s a video I took during the event. In the video, you’ll see that I stopped at my position in the line, and I was there very early before the mall opened. But the line went all the way back and down to the lower level. It was a crazy day.
And that was just one of the Tesla stores. There were tens of thousands of people who lined up at stores around the country, and hundreds of thousands more who made reservations online. It was like an iPhone launch event, albeit it was a $35,000 electric car which nobody has seen yet. If the Tesla Model 3 execution goes smoothly this year then it’s inevitable that Tesla will disrupt and dominate the car industry the same way Apple disrupted the smartphone industry with the iPhone. In other words, Tesla will further prove itself to be the new Apple. Period.